Blue Monday, recognized as the saddest day of the year, comes with a sweet touch thanks to the Florentina Badiani ice cream parlor in Barcelona.
The famous ice cream parlor, known for its delicious Florentine-style flavors, has decided to brighten up the day by giving away Panettone and Pandoro to its customers in its stores in Barcelona, Sotogrande, Palamós and Sant Cugat.
Blue Monday, celebrated every third Monday in January, has been identified as the most depressing day of the year according to a mathematical equation created by psychologist Cliff Arnall in 2005. To counteract the sadness associated with this day, Badiani has devised a special promotion to sweeten its customers’ day.
On Blue Monday Panettone and Pandoro free with ice cream purchase
Throughout Blue Monday, those who buy a 750 ml box of ice cream at any Badiani location can choose between a free Panettone or a delicious Pandoro.
These Italian desserts, which are usually associated with the Christmas season, become the perfect choice to add a touch of sweetness to this otherwise melancholic day.
To access the promotion, customers must register on the link provided by the ice cream parlor.
Once registration is complete, you will receive a coupon by email that you can use to get your free Panettone or Pandoro. The offer will be available while supplies last.
Badiani: a touch of Italy in every bite
With two locations in Barcelona and four throughout Catalonia, Badiani (C/ del Rosselló, 232, L’Eixample, 08008), has earned a reputation for offering authentic Florentine-style gelato flavors.
This is not the first time the ice cream parlor has surprised its customers with special promotions. In the past, they have given away tubs of the first ever ice cream taste and offered boxes of ice cream to celebrate International Dessert Day.
With the gift of Panettone and Pandoro on Blue Monday, Badiani invites everyone to take advantage of this sweet offer and turn Blue Monday into a day full of flavors and delicious moments.
Blue Monday, the saddest day of the year
Blue Monday, or “Blue Monday,” looms over us every third Monday in January, proclaimed as the most melancholy day of the year. This designation originated in 2005 when the travel agency Sky Travel commissioned psychologist Cliff Arnall to identify the most depressing date to boost tourism sales.
Arnall formulated his theory by considering factors such as average wages, winter weather and post-Christmas disillusionment. Although its approach has been questioned, Blue Monday persists as a cultural phenomenon that raises awareness of emotional well-being in the dead of winter.