As part of Automobile BCN 2023, the new Cupra car has been presented, which will bear the name of an emblematic neighborhood of Barcelona: the Raval.
Accompanied by neon letters reading “R for Raval”, the urban electric vehicle has captured the attention of the motor show attendees.
Although only a prototype exists at the moment, the car is expected to go on sale in 2025.
El Raval, Barcelona’s neighborhood in an electric car
The Cupra Raval, designed in Barcelona and developed at Seat’s Martorell plant, is a 100% electric urban coupe SUV that stands out for its urban, rebellious and unique character.
Its design is inspired by the culture of the Raval neighborhood and the spirit of this central area of Barcelona.
During the Automobile Barcelona show, Cupra took the opportunity to announce the name of its new electric city car, the Raval.
This announcement reinforces the brand’s commitment to Barcelona, as they also have another zero-emission car model named after another iconic neighborhood of the city, the Born.
This car represents the spirit of this area of Barcelona.
In addition, the brand has mentioned that this new model is not just another car, but an invitation to a new generation that expects something better.
The Cupra Raval seeks to offer an urban, rebellious and 100% electric vehicle, with its own character and connected to the Z Generation.
For the production of the Cupra Raval, it is planned to invest 3 billion euros to complete the transition to electrification.
From 2025, electric cars based on the Volkswagen Group’s MEB Small platform will be produced.
Attention-grabbing cars at the fair
Cupra’s new car has not only attracted attention at the Automobile Barcelona show for its name and design, but also for the Tavascan, the manufacturer’s first 100% electric SUV.
This vehicle, which made its international debut in April, will be launched in 2024 and will be built on the Volkswagen Group’s MEB platform.
Cupra, which has experienced significant growth since its launch in 2018, continues to reap success.
With more than 300,000 cars sold to date and a remarkable growth in financial results, the brand is consolidating its position as one of the most prominent in Europe and Spain.
In the first quarter of 2023, 46,600 units were sold, representing an 83% increase compared to the same period last year.
Cupra’s new car, the Raval, reinforces the brand’s commitment to electric mobility and its commitment to Barcelona by paying homage to one of the most recognized and iconic neighborhoods of the Catalan capital.
