An immersive cinematic experience: ‘Wonka’ arrives in Barcelona with the smell of chocolate

An immersive cinematic experience: 'Wonka' arrives in Barcelona with the smell of chocolate

In the world of cinema, technology continues to surprise movie lovers. On this occasion, Barcelona becomes the epicenter of a unique immersive cinematic experience with the screening of the film ‘Wonka’ at the Filmax Gran Via 4DX Cinemas.

These cinemas, located at Gran Via 2, Granvia de L’Hospitalet, 75, L’Hospitalet de Llobregat, are the only ones in Europe that offer the screening of ‘Wonka’ with a special olfactory effect: the delicious aroma of chocolate.

4DX technology redefines the cinema experience by incorporating physical effects that synchronize with what is happening on the screen.

At Filmax Gran Via 4DX Cinemas, viewers not only see the movie, but also experience changes in temperature, weather and now even olfactory stimulation.

The magic of ‘Wonka’ as an immersive movie experience

This year, the premiere of ‘Wonka’ has caused a sensation, and Filmax Gran Via 4DX Cinemas take the experience to another level. Viewers will be able to immerse themselves in the imaginary world of Willy Wonka in a unique way.

In addition to the usual effects of 4DX technology, such as gusts of wind, seat vibrations and water drops, the Catalan cinemas are incorporating a new element: the smell of chocolate.

The Vallvidrera movie theaters are pioneers in Europe by introducing this olfactory effect in the screening of ‘Wonka’. Thus, each scene in the film involving the delicious world of chocolate will be accompanied by an intoxicating aroma that will immerse viewers in the sensory experience of the story.

The cinema experience at Filmax Gran Via 4DX Cinemas is not only limited to ‘Wonka’. These cinemas stand out as the only ones in Catalonia with 4DX technology and worldwide, with three 4DX theaters and one Screen X, designed for total immersion in the film.

With an offer that goes beyond ‘Wonka’, viewers can enjoy other premieres such as ‘Godzilla: Minus One’.

Wonka’ all born from a dream

‘Wonka’ invites us to explore the origins of the peculiar master chocolatier Willy Wonka, first known in Roald Dahl’s ‘Charlie and the Chocolate Factory’.

The film directed by Paul King, recognized for his successes in ‘Paddington’ and ‘Paddington 2’, offers a new perspective without betraying the original essence.

In this reimagining, the city’s sewers become a network of resistance, Wonka and his friends act as street vendors in a city guarded by police, and a chocolate cartel, guarded by 500 cocoa-addicted monks, hides its treasures in the basement of a cathedral.

So, while ‘Wonka’ delights the senses with its chocolate aroma, it also points the way to the future of immersive and exciting cinema.


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