In Barcelona’s bustling business scene, a significant change is redefining the concept of the workplace. Premium offices are emerging as a mainstream trend in real estate, taking the work experience to new heights.
Companies in all sectors are betting on thoughtfully designed work environments and quality services to attract and retain talent in an increasingly competitive labor market.
Premium Offices: from the Monotonous to the Extraordinary coupled with the Aesthetic Revolution
Aesthetics, once relegated to the background in work environments, has become a key element in the talent attraction strategy. Design and architecture firms are leading this aesthetic revolution, creating “premium offices” that are true visual masterpieces.
Jordi Martín, director of the NT design studio, highlights the importance of aesthetics in today’s visual era, where the initial impression has become crucial. Well-designed offices, with curved lines, open spaces and an abundance of amenities, have become magnets for new talent.
The new generation of professionals is looking for more than just a place to work: they are looking for a complete work experience.
The trend of incorporating play areas in offices, with kitchens, massage chairs, ping pong tables, video games and pianos, responds to the need to create a home-like atmosphere and encourage creativity and interaction among colleagues.
Changing work dynamics for flexibility and mobility
With the advent of telecommuting, companies have been faced with the challenge of attracting employees back to the office. The answer has been clear: offices must offer amenities that rival the home.
Gerardo Giménez, director of architecture at real estate consulting firm Savills, stresses that for people to return to the office, it must be at least as comfortable as home.
Flexibility in design and mobility in the workspace have become key elements in meeting the changing needs of modern professionals.
Modern companies recognize the importance of sustainability and wellness in the work environment. Having green certifications such as BREEAM, WELL or LEED is no longer enough. Tangible commitments to sustainability are sought, such as bicycle parking, charging points for electric cars and spaces dedicated to health care.
Gyms, relaxation rooms with meditation areas and spas are now essential elements to attract employees concerned about their well-being and the environment.
What was initially a demand driven by start-ups and technology companies has now reached all industries. From industrial companies to banks and law firms, all are embracing the premium office trend.